A personal brand with presence, created to unify business and vision.

Nelli Hartunga is a dynamic businesswoman leading multiple companies in the financial sector. With a strong focus on empowering financial growth and building long-term partnerships, Nelli needed a personal brand identity that could represent her across ventures — confidently and consistently.

LIZEL Studio created a refined, timeless logo and monogram, designed to express professionalism, strength, and elegance. The identity balances modern minimalism with executive presence, serving as a visual anchor that unites her businesses under one cohesive brand.

We also designed a clean, impactful business card that positions Nelli as the strategic leader behind each venture — giving her a polished, unified brand presence in any professional setting.