Strategic design for a financial expert built on clarity, trust, and consistency.

NEWA is a financial consultancy with years of experience in connecting investors, issuers, and financial professionals through well-coordinated partnerships. Since 2016, the firm has built a reputation for professionalism, precision, and discretion — and it was time for the brand to reflect that.

LIZEL Studio was brought in to develop a cohesive brand identity, visual strategy, and website that embody NEWA’s core values: consistency, authenticity, and professionalism.

We started with brand strategy, clarifying NEWA’s positioning and tone of voice. From there, we crafted a visual identity system that communicates trust and calm through every touchpoint. The carefully selected color palette — including a soft teal and deep navy — sets a tone of quiet confidence, while white and pale blue-gray accents add modernity and clarity.

The website design builds on this foundation with a minimal, user-focused structure, clean typography, and strategic content architecture — helping NEWA present its services with clarity and credibility.