If your brand looks different every time… You Don’t Have a Brand
- Linda Kreicbergs
- Aug 5
- 3 min read

Let’s get real for a sec.
You’ve got a business. You’ve got an offer. Maybe you even have a logo.
But your Instagram? Looks nothing like your website.
Your pitch deck? Whole other vibe.
Your flyers? Honestly… we don’t talk about those.
If your brand’s visual identity is all over the place, you’re not just missing out on aesthetics — you’re missing out on sales, trust, and growth.
Because here’s the truth no one told you in Business 101:
Inconsistency kills conversions.
Random fonts are not a strategy
You wouldn’t show up to a networking event wearing sweatpants, flip-flops, and a blazer, right?
So why are you sending your brand out into the world looking like it just rolled out of bed?
Your visuals are your first impression. And whether we like it or not, people judge fast.
In fact, studies show it takes only 50 milliseconds (yes, really) for someone to form an opinion about your website.
👉 That’s faster than you can say “maybe we’ll fix the branding later.”
What a solid brand identity actually does
Let’s break it down — this isn’t about making things “look pretty.” It’s about magnetic clarity.
When you have a cohesive brand identity, you:
Show up confidently across every platform
Attract the kind of clients who get it (and pay well)
Make design decisions in minutes — not hours
Build recognition, trust, and that sweet, sweet authority
Finally feel like your visuals match your vision
The Brand Starter Kit by LIZEL Studio
This isn’t a 200-slide moodboard you’ll never use.
At LIZEL Studio, we created the Brand Starter Kit for people like you — sharp, ambitious business owners who are DONE winging it visually.
Here’s what you get:
A custom color palette (no random beige ever again)
A defined font system (Google Fonts that work hard and look good)
A simple but powerful layout and image direction
A no-BS style guide PDF (not 45 pages — just what you actually need)
1–2 example templates (slides, posts, or ads that actually sell)
Optional logo refresh if you’re still rocking something from 2007
This is not some fluffy brand board. This is the cheat sheet for showing up like a pro across everything you touch.
Why this is the smartest first step
Because without it?
Your designer is guessing.
Your audience is confused - your brand looks like a different company on every platform
You’re spending hours trying to “make it look right.” Or you keep paying designers to “figure it out” each time (cha-ching 💸)
And your brand is blending into the background - your dream clients scroll past you because you don’t look ready
But with it?
✅ You stand out
✅ You sell with ease
✅ You build brand love — faster
And your future self? Is high-fiving you hard for finally sorting this out.
Fix this once. Win forever.
Getting your brand identity right is a one-time unlock.You’ll stop guessing. You’ll stop apologizing.You’ll start attracting the right clients who get it — and who pay more because you look worth it.
And best of all?
Everything you create after this gets easier. Smarter. Sharper. On brand.
Let’s build a brand identity that’s not just beautiful — but strategic, scroll-stopping, and seriously aligned.
Ready to glow up your brand?
Let’s build a brand identity that actually makes you money.
Or message us directly at LIZEL Studio and say: “Let’s sort my brand out.”
We'll take it from there.
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