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Key trends for Brand Visual Identity in 2023

Trends for brand visual identity in 2023 focus on creating a clean, bold, and engaging visual identity that stands out and resonates with the target audience. Brands that are able to embrace these trends and create a strong visual identity that aligns with their brand values and messaging will be well-positioned for success.

Let's have a look at them, shall we?




1. MINIMALISM


Minimalist design will continue to be popular in 2023. Brands will focus on creating clean, simple logos and visual elements that communicate their message effectively, without overwhelming the viewer.



2. BOLD and VIBRANT COLOURS


Brands will use bold and vibrant colors to stand out and make a statement. These colors will help brands create a strong visual identity and make their products more recognizable.




3. HAND-DRAWN ILLUSTRATIONS


Brands will use hand-drawn illustrations to add a personal touch to their visual identity. These illustrations will help brands convey a sense of individuality and create a more human connection with their target audience.







4. ABSTRACT SHAPES and FORMS


Brands will use abstract shapes and forms to create unique, eye-catching logos and visual elements. These shapes and forms will help brands stand out and create a memorable visual identity.



5. 3D and ANIMATED ELEMENTS


Brands will use 3D and animated elements to bring their visual identity to life. These elements will help brands create dynamic, engaging visuals that captivate their audience and communicate their message effectively.



6. TEXTURES and TEXTURED BACKGROUNDS


Brands will use textures and textured backgrounds to add depth and dimension to their visual identity. These textures will help brands create a more interesting and engaging visual experience for their audience.




Is your brand on trend this year?


Have you spotted any of these trends that you have in your brand? Perhaps we should co-create some trendy visuals and brand identity together?



Linda // LIZEL Studio





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