I AM ABUNDANT
PROJECT:
Cosmetics Brand Identity Design
A cosmetics company I Am Abundant was launching a new line of natural and organic skincare products and needed a brand identity that reflected its commitment to health-conscious and eco-friendly consumers. The company needed a logo design, thank you and business cards, and packaging design that would communicate its values and appeal to its target audience.
APPROACH:
The first step was to develop a brand identity that reflected the company's values and mission. We researched the target audience and industry trends to create a simple, clean, and modern logo. The logo featured a stylized, minimalist leaf symbolizing the brand's commitment to natural and organic products. The typography was elegant and legible, with a subtle nod to luxury.
After finalizing the logo design, we moved on to the creation of designs of all the necessary collateral, including Thank You and Business cards, Packaging design, brand pattern to use in the website, and packaging.
The brand style guide was developed to ensure consistency in the use of the brand identity and packaging design. The guide included specifications for logo placement, color usage, typography, and imagery. The team also provided high-resolution digital files for printing and reproduction.
RESULT:
The finished project delivered a brand identity that effectively communicated the company's values and mission. The minimalist logo, elegant typography, and natural color palette created a cohesive and visually appealing brand identity. The thank you and business cards were functional and professional, with a clean and simple design. The packaging design was visually striking, with natural elements and an earthy color palette that reflected the brand's commitment to natural and organic skincare products. The brand style guide ensured consistency in the use of the brand identity and packaging design.
