BY NINE
PROJECT:
Nail Polish Brand Identity Design
A new nail polish company was launching a line of fun and bold colors, targeted at young women who are fashion-forward and daring. The company needed a brand identity that would reflect its playful and vibrant personality and appeal to its target audience. The project deliverables included a logo design and packaging design.
APPROACH:
We conducted research on the target audience and the nail polish industry to create a brand identity that reflected the company's values and mission. Our aim was to create a brand identity that was both playful and bold, with a focus on color and typography.
The logo design was the first deliverable. We created a logo that featured bold and playful typography with a gradient effect that evoked a sense of fun and excitement. The typography was legible, with a playful twist. The design also featured a brushstroke that resembled a nail polish brush, further emphasizing the brand's focus on nail polish.
The packaging design was a crucial aspect of the project. The team aimed to create packaging that was eye-catching and fun, with a focus on bright colors and playful typography.
The brand style guide was developed to ensure consistency in the use of the brand identity and packaging design. The guide included specifications for logo placement, color usage, typography, and imagery. The team also provided high-resolution digital files for printing and reproduction.
RESULT:
The finished project delivered a brand identity that was playful, bold, and fun. The logo design was eye-catching and reflected the brand's values, while the packaging design was vibrant, with a focus on bright colors and playful typography that matched each color's personality. The brand style guide ensured consistency in the use of the brand identity and packaging design, and other deliverables.
