RII THE MUA
PROJECT:
Brand visual identity, Collateral, Social Media Templates
Rii is a talented makeup artist who specializes in bridal and special occasion makeup. She is known for her ability to create flawless and natural-looking makeup that enhances her clients' natural beauty. The goal was to create a cohesive and professional look that would appeal to Rii's target audience, which is primarily brides-to-be and women who are interested in professional makeup services.
APPROACH:
The first step in the project was to create a new brand identity for Rii. The designer began by researching Rii's competition and identifying key design elements that would help Rii stand out.
The final brand identity design for Rii included a custom logo, a color palette of pink and gold, and a unique typography style that was used consistently across all of Rii's marketing materials.
The logo design featured Rii's name in a modern and elegant script font, which helped convey a sense of luxury and sophistication. The color palette of pink and gold added a feminine touch, which is important for a makeup artist who primarily works with women.
RESULT:
The new brand identity helped Rii establish a professional and sophisticated image, which is important for a makeup artist who primarily works with brides-to-be and women.
The social media templates helped Rii create a cohesive and professional look across all of her social media accounts, which helped increase engagement and followers.
